January 12, 2006

Putting Clients First Brings Results for The O'Dea-Moyers Group

By Amy Swanson, Star Community Newspaper

The real estate business to the outside observer often appears to be rather glitzy and glamorous. Realtors often drive nice automobiles and entertain at the local country club. Many believe that the real estate business is a soft cushy job with little stress. Behind all of this glitz and glamour, the successful real estate agent must be focused on providing a high level of professional service. This takes great effort and is highly demanding. Clients have high expectations and Realtors face constant pressure to perform. In order to be successful, professional service must be a high priority for the Realtor.We have all lamented about the decline of highly professional service in many industries. Usually it manifests itself in phone calls not being returned. Occasionally, it’s that situation where someone promises to get something done and casually forgets. It can even be as small as failing to follow-up on a request for a proposal or the way that calls are handled.

Sonny Moyers and Judi O’Dea-Moyers have established a record of success by putting clients first in everything they do. Sonny explained to me in a recent interview:“In order to meet our client’s expectations, we set goals in our office for professional service. They include but are not limited to:

• Timely return of phone calls
• Providing results data such as feedback on showing activity
• Personal contact with our clients on a regular basis
• Providing high quality marketing materials
• Attention to detail to get results!

Whether working with clients to find a home or marketing a home for our clients, the communications between us and our client is of utmost importance. When we place a home on the market for sale, we begin a project that has numerous critical dates where things have to be delivered accurately and in a timely manner in order to have a successful transaction in the future. This includes putting up signs, preparing attention getting marketing materials, and arranging for vendors to assist the client in getting the home ready to “show.” We recently calculated that in the first 30 days of an assignment to sell a home, we need to complete over 200 specific details. Our goal is to make every deadline, to provide appropriate and accurate information, and to deliver on the promises we make to our clients. This requires resources and takes discipline. It also requires technology. When working with a client to find a home, we must do significant amounts of research and fact finding in order to be successful. Recently a caller indicated that they felt all Realtors were pretty much alike. This is not the case.

John Bievenour, one of our best clients address the subject, “Sonny and Judi are different and better than any real estate people we have ever met. When they helped us sell our home in Willow Bend and buy a new home in Stonebriar Park in Frisco, they once again proved that their game is real, not just talk. I recommend them highly!”Buyers often assume the most important job of a real estate agent is to find a home. Our work has just begun when the right home is selected. Negotiations can be complex and the experience and knowledge of the Reatlor is essential. Inspections are important to make sure that the buyer is protected. Understanding the criticality of the inspection report and explaining the significance of repairs is essential to long-term satisfaction with the home. Recently, we recommended a structural inspection on a new home one of our clients were buying. Our clients felt that a structural inspection on a new home might be a waste of money. We strongly recommended the inspection. The inspection identified an important brick issue that had to be addressed before closing. Our client thanked us for protecting them by stressing the important of due diligence in the buying process.

In order to meet deadlines and deliver the superior service we promise, we have incorporated into our business model a comprehensive internet based contact management software program. This software is designed for real estate and can be accessed from our home, our client’s office, or virtually anywhere in the world. Like any software, the biggest challenge is learning how to use the software and make it work for the benefit of the office and the client. We often wish it could think for itself, but obviously it can’t. For that reason, we have a detailed implementation outline and marketing plan that feeds the minds of our service team and provides the input into the software program that we utilize.Professional service requires making a commitment to providing a superior level of service. It requires setting service goals and objectives. It demands the appropriation of resources and technology. We love providing great service! Nothing pleases us more than to receive a wonderful letter of praise from a satisfied client! It makes all the hard work behind the scenes worthwhile.

”Sonny Moyers and Judi O’Dea-Moyers are award winning Realtors with Ebby Halliday, Realtors. The O’Dea Moyers Group is at the top of The Pack at Ebby Halliday. In 2006, Sonny and Judi were the number one Group at Ebby Halliday in Frisco and were once again in the TOP 10 of all Agents at Ebby Halliday. This is no small feat when you consider that Ebby Halliday has over 1600 agents. It appears that Sonny and Judi are correct in placing Cleints First. The results for their clients and themselves is proof positive that “Service is Still King!”

Sonny has a MS Degree is Human Behavior and a BS Degree in Management. He also teaches at the Ebby Career Development Center. Judi and Sonny have both taught at the Community College level.